We recognise people by their faces, similarly the world recognises a company by its logo. A Logo is the face of an organization. A Logo is the centrepiece of a company’s brand.
In today’s era of social media, people are exposed to too many new ideas every single day to remember them all. So our mind sorts all the information categorically. Hence Your Logo should be the symbol for everything that the company represents. When a customer sees your logo, they should be able to quickly connect with you & recollect what it is that you do.
A Logo forms the foundation of the corporate identity. While there’s no easy answer to what kind of logo design is the most effective & impressionable, a creatively designed logo is more likely to stand out. But, it doesn’t mean that it has to be complicated such that it becomes difficult to distinguish visually at a distance or when the logo is printed in a small size.